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Rakuten, Japan's Amazon, steals a march on its nemesis

Rakuten, Japan's Amazon, steals a march on its nemesis

Jul 16th, 2012

TOKYO (Reuters) - Japanese ecommerce giant Rakuten Inc looks set to steal a march on rival Amazon.com when it launches its Kobo e-reader and e-book service in Japan on Thursday. For CEO Hiroshi Mikitani, it's the first salvo in a wider war that the ebullient Harvard MBA, called Mickey by everyone including his staff, hopes will transform Rakuten into a global player in digital commerce. Mikitani founded Rakuten in 1997 and has built it into Japan's largest online retailer, employing more than 8,000 people and boasting a market capitalization of about $13 billion. ... (Source: Reuters) -
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